Neighborhood spotlight video

Show an area through its places, not its people: parks, coffee, commute and what homes cost. About 1 minute to read aloud.

Timing and structure

This script is about 84 words to say aloud: roughly 0:32 at a fast pace, 0:36 at an average pace and 0:42 if you take it slowly, in 5 parts.

Record it in one take, or part by part with By section so you can redo one part without the rest.

Fill these in before you read

• [neighborhood]
• [coffee shop / park / trail]
• [What you love about it]
• [farmers market / event / trail]
• [minutes]
• [downtown / the highway / the train]
• [walkability or bike lanes]
• [home types: 1950s ranches, new townhomes]
• [price range]
• [your name]
• [brokerage]

Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.

Delivery notes in this script

These appear on the prompter as reminders, and are never read aloud:

• Describe places and things to do. Fair housing: don't describe who lives here or who it's "good for".
• Use recent sold data and say where it's from.

Before you read it

• Lead with the price, the place or the result in the first two seconds.
• Show your name and brokerage on screen or say them: many states require the brokerage in ads.
• Describe homes and places, never who a neighborhood is “for”: fair housing rules apply to video too.
• Say where market figures come from (your MLS or board) and the month.

How to use this script

1. Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
2. Replace every [bracket] with your own words. Notes in grey are for you and are never read.
3. Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.

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