Hook, tip, call to action: a 30-second Reel, TikTok or Short
The shape most short videos that work share: stop the scroll in two seconds, give one useful thing, tell people what to do next. About 30 seconds to read aloud.
Hook
First two seconds. Say it before you smile or wave.
Stop doing [common mistake] — here's what to do instead.
The tip
Most people [what they do]. It doesn't work because [reason].
Instead, [your tip in one sentence].
Show it on screen if you can.
Here's an example: [quick example].
Call to action
Follow for more [topic] tips like this. And tell me in the comments: [simple question]?
Timing and structure
This script is about 46 words to say aloud: roughly 0:17 at a fast pace, 0:20 at an average pace and 0:23 if you take it slowly, in 3 parts.
| Part | Words as written | About |
|---|---|---|
| Hook | 10 | 0:04 |
| The tip | 21 | 0:09 |
| Call to action | 15 | 0:06 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [common mistake]
- [what they do]
- [reason]
- [your tip in one sentence]
- [quick example]
- [topic]
- [simple question]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- First two seconds. Say it before you smile or wave.
- Show it on screen if you can.
Before you read it
- Say the hook in under three seconds, and skip the greeting.
- Use # headings for sections, so you can redo one part without re-recording the rest.
- End with one call to action, not three.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
About 0:20 at an average speaking pace of 140 words a minute. It's 46 words, so between 0:17 and 0:23 depending on how fast you speak.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 7 bracketed blanks with your own details, then cut or reword anything you wouldn't say.